Sure, there are dozens (and dozens?) more Google Analytics 4 metrics you could track. Related: 23 Copywriting Tips for Improving the Effectiveness of Your Website Be generous with your history and why you’re special!” – Dan Young, Loud Digital. “Be as transparent and personable as possible! Most About us pages are irrelevant and provide zero insight into a business.
Be sure to include any relevant Press/Media mentions or links, a company phone number, address, & hours of operation!” Carley Hanna, Supplement Warehouse. “This part of your website is a real chance to set your company apart here.What is their experience? The whole focus of the about page should be around instilling trust.” – Carl Morris, Land and Aerial Surveys. “The about page should show exactly with whom you will be dealing with.With this out of the way, here are some more experts tips Maybe even show your workspace or pet’s picture with you. If you’re a one-person team, include your picture. If you’re a large business, this would mean introducing readers to your Founder and team members. To try and sound funny here when your brand voice is formal. After you sell them on why your brand is the best fit, you want to make it easy for them to reach out.”Īnd, you’re almost done. And don’t forget to include a contact form on this page. Address the who, why, what, and how your company is best suited to deliver the solutions they’re searching for. Summing this up, Paul Bies from Mystique Brand Communications says, “The ‘About Us’ page is the ideal place to let your visitors know what makes your business unique. Need a template? Put all this information you’ve under the 5Ws: Who you are, What you do, Where are you based, Why/When or how you came to be and How can people get in touch with you. Sharing your experience, timeline, and team members. It’s best you start with a brief story of your business, followed by Now that you’ve all this information, get to writing your Either go for headshots or share a team picture. Pictures – your picture and your team’s.Awards and any social proof that you’d want to add.Experience including your business’s timeline and interesting milestones.Was there a problem you faced that you thought about solving with your product? Or, did circumstances and a bunch of failures led you to your current business? Write it down. Brand story or what inspired your business’s birth.Value proposition explaining why people should buy from you.Related: 21 Examples of Stellar Services Page Copywriting How Do I Write an About Us Page?įor this, you’ll need to put together some raw ingredients
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So without further ado, let’s walk you through how to write A well-planned About Us page can do all this! When prospects learn your story and connect with it, they’re likely Values, and gives an inside look into how your business came to be, but it also Isn’t it?Īn excellent About page not only narrates your story, Shared on their About page and a story that you find inspiring? I’m willing toīet you’d work with the latter. You know nothing about or would you deal with someone with a friendly face
Think of it like this: would you rather buy from a business If you’re a brand, be sure to share your team as well unless you have a separate page introducing your teammates.īut the question remains: why do you want to nail sharingĪll this information? The reason is simple: you want to take your audienceīackstage to show them you are human and tell them you are worth trusting (and,
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